There is a huge market that marketers will have a hard time getting into but if they could it would be a tremendous success. Online gaming has grown to become one of the largest online activities out there. I;m not talking about going to a website and playing an advergame, I'm talking about gamers playing on separate platforms such as PS3, xbox, and WII. These platforms have taken online gaming to new heights and there are millions of players each day that are waiting to be advertised to.
I play call of duty quite a bit with my roommates and the game will tell you how many people are playing at that exact time around the world. generally it is between 4 and five HUNDRED THOUSAND. The craziest thing about it is that that is only one game at one particular moment. Between each game there is usually about a 2 minute wait before the next game, seems like a perfect time for a mountain dew commercial. Maybe there are restrictions or maybe they just have not thought about it yet but the opportunities are out there if anyone wants to grab them.
Thursday, April 21, 2011
Social Media Marketing Ethics
I recently had a friend complain to me about how he thought that it was bs that a company would look at his facebook to help them out in the hiring process. Some people feel that this is morally unethical and businesses are crossing the privacy fence. I mean that is suppose to be your private life right not your work life? If you think like this than you have missed a class somewhere in your collegiate career.
The reason that businesses look at your facebook is because when they hire you on to be employed by their organization you are not just representing them form 8 to 5. You are representing them every second that you are awake in some way, shape, or fashion. Facebook is not private anymore, when you sign up your becoming public and letting everyone who wants to see what you are doing. Sure an employer can only see what you have available to the public but at times that can still be incriminating. so take all the beer pics off and settle for having a boring facebook account. Go back to Polaroids if you want to put those drunk pictures on a wall and look presentable to other people.
The reason that businesses look at your facebook is because when they hire you on to be employed by their organization you are not just representing them form 8 to 5. You are representing them every second that you are awake in some way, shape, or fashion. Facebook is not private anymore, when you sign up your becoming public and letting everyone who wants to see what you are doing. Sure an employer can only see what you have available to the public but at times that can still be incriminating. so take all the beer pics off and settle for having a boring facebook account. Go back to Polaroids if you want to put those drunk pictures on a wall and look presentable to other people.
Product placement
As everyone know viewers will do anything to try and skip over or ignore an advertisement especially if its getting in the way of their show, movie, or video. so what can marketers do to make sure that their product is seen in a positive manner over social media settings. This is not a new tactic but i think it would work, maybe marketers should look into using more product placement. I know that a lot of people have certain channels on youtube they follow or have a certain vlog they follow so why not but your product in their hand. Heck throw a Pepsi poster behind that annoying Fred kid on youtube and see if that helps. You may not think your getting the most direct exposure but subconsciously you may be. if the seven year old kid watching Fred sees that he like Dr. pepper then I'm sure that's what he will want to drink next time.
Viewers go through leeps and bounds to skip over advertisements or at least I know I will. I will seriously switch to 5 different TV channels during a commercial break until i find one that is not on a commercial break. By the time I finally find my commercial free station its only 10 more seconds until my original program will be back. The same goes for social media sites, you have to find a way to get more and better exposer because the majority of viewers are blocking you out.
Viewers go through leeps and bounds to skip over advertisements or at least I know I will. I will seriously switch to 5 different TV channels during a commercial break until i find one that is not on a commercial break. By the time I finally find my commercial free station its only 10 more seconds until my original program will be back. The same goes for social media sites, you have to find a way to get more and better exposer because the majority of viewers are blocking you out.
Look sharp online
I just recently started getting some activity with my linked in account and before three months ago i had no care in the world about linked in. But from what i have seen here recently more and more organization are using as a tool to look for and distinguish potential employees. I had heard professors talk about and explain how we needed to polish up our accounts but i never new how efficient they can actually be. Is this the next big business world boom or bust? It seems to like this is a much more convenient and cost efficient tool to use than the ways of old. how much money could one organization save by taking a few hours to find potential employees than searching high and low from competitors or other fields to try and find someone else. I know this is frowned upon by some but how much easier would it be to contact a competitors star guy/girl privately through linked in than to call them all the time and try and set up appointments. Now i don't see linked in going much further than it already has because i cant think of how much farther it can go but who knows, I'm sure ill use it one day as a hiring tool for my business.
Youtube and social media marketing
Youtube use to be the magical viral website where you didn't have to worry about any darn advertisements getting in your way, not anymore. Youtube grew so fast and so quickly that i do not think marketers had the chance to really understand what was going on. it didnt take long though for the business world to understand what was actually there. For the most part I don't really care, i mean so what if my music video that i am trying to watch has a thirty second skittles commercial in front of it and i feel the majority of youtube viewers feel the same way.
My question is are viewers actually paying attention to those adds. Just in my personal experience i find that whenever those ads come on my screen i just find something else to look at for the next thirty seconds. what can marketers do to attain the attention of those watching. there is already so much going on at one time on your computer screen anyway to distract you from the ad. Are these ads a wasted resource? I don't think i would go that far but i really think that marketers need to do something because viewers are just clicking over to a new tab or checking out the side bars on the site.
My question is are viewers actually paying attention to those adds. Just in my personal experience i find that whenever those ads come on my screen i just find something else to look at for the next thirty seconds. what can marketers do to attain the attention of those watching. there is already so much going on at one time on your computer screen anyway to distract you from the ad. Are these ads a wasted resource? I don't think i would go that far but i really think that marketers need to do something because viewers are just clicking over to a new tab or checking out the side bars on the site.
Social Media marketing on facebook
When it comes to social media marketing for small business it came seem to be extra hard. For your average smal business who do not have large budgets for marketing it can be extremely difficult to make up that budget space for social media. That is why facebook can be the savior for small business when it come to there social media marketing.
Seeing how facebook is free it really opens up the door for their social media objectives. instead of having to maybe find an agency or any other outside source all it takes is a little extra time and ideas and you can come up with some pretty helpful marketing tools. If you have the right mind set you can really help out your small business with these free applications. Facebook isn't the only great form of free help either. Twitter has become one of the most popular forms of social media and is constantly growing. For example Griffs deli in Bowling Green has really taken these two platforms and made very good marketing campaigns. Griffs will always have promotional activities on Facebook and twitter and they will run specials on there all the time. Some days they will post on twitter that between 1-5 you can come in and get 10% discount on any sandwich. These promotional activities are free and only take a little extra time and effort.
So you dont have to have a huge budget and resources to have a successful marketing campaign. With these free tools any small business can be a viable contender in the social media market.
Seeing how facebook is free it really opens up the door for their social media objectives. instead of having to maybe find an agency or any other outside source all it takes is a little extra time and ideas and you can come up with some pretty helpful marketing tools. If you have the right mind set you can really help out your small business with these free applications. Facebook isn't the only great form of free help either. Twitter has become one of the most popular forms of social media and is constantly growing. For example Griffs deli in Bowling Green has really taken these two platforms and made very good marketing campaigns. Griffs will always have promotional activities on Facebook and twitter and they will run specials on there all the time. Some days they will post on twitter that between 1-5 you can come in and get 10% discount on any sandwich. These promotional activities are free and only take a little extra time and effort.
So you dont have to have a huge budget and resources to have a successful marketing campaign. With these free tools any small business can be a viable contender in the social media market.
Good Campaign V.S. Bad
There have been many very successful social media marketing campaigns and there have also been many disasters. So what sets the good from the bad? It is all a matter of knowing your audience and understanding what they want to see, hear, or feel and how the feel. The two campaigns that i would like to dive into are campaigns by Dove and Chevrolet.
Lets start with the good campaign. Dove's campaign with the viral video that spread like a wild fire was very successful because of a few key reasons. What did Dove do ? They took an attractive female before she had makeup on and fast forward her makeup process to show just how much different she was with her make up on. She truly was a different person and she was beautiful but the campaign was trying to hit the emotional aspect of its market. Why should this girl have to change her entire physical appearance to be beautiful? Many people became emotionally attached with dove after this campaign and was won over by the fact that they thought dove cared about them and wanted them to be who they are and not some model on tv.
This campaign was very successful because they showed their audience exactly what they wanted to hear and they stepped out of the box and went in a new direction. instead of the same old mantra of "use our product to look prettier" they went with " use our product to help you be a more beautiful you , not a fake you."
Now Chevrolet was not so fortunate. Chevrolet decided to let their customer make their own Chevrolet Tahoe commercial online. Now this was bad seeing how Chevrolet has a rather large opposition by the " green police " who like to say that SUV's are ruining our planet. Now the majority of these videos were all about how global warming is killing our planet and how the Tahoe is the worst thing for our planet since Hitler. I would like to express my feelings about that but we don't need to go there. So what could Chevrolet have done better? They should have known that would happen, how they did not see that coming is really beyond belief. whenever you let those who oppose you get there hands on some form a free media that will allow them to express their feelings , they will tear you to shreds. Why do you think Wal-mart does not allow comments on their pages? its because they know that many people do not like them and they do not want such negative feedback on their pages. Which is very smart and the only thing i can say is that Chevy was simply not thinking. No wonder they had to get bailed out by the Government.
Lets start with the good campaign. Dove's campaign with the viral video that spread like a wild fire was very successful because of a few key reasons. What did Dove do ? They took an attractive female before she had makeup on and fast forward her makeup process to show just how much different she was with her make up on. She truly was a different person and she was beautiful but the campaign was trying to hit the emotional aspect of its market. Why should this girl have to change her entire physical appearance to be beautiful? Many people became emotionally attached with dove after this campaign and was won over by the fact that they thought dove cared about them and wanted them to be who they are and not some model on tv.
This campaign was very successful because they showed their audience exactly what they wanted to hear and they stepped out of the box and went in a new direction. instead of the same old mantra of "use our product to look prettier" they went with " use our product to help you be a more beautiful you , not a fake you."
Now Chevrolet was not so fortunate. Chevrolet decided to let their customer make their own Chevrolet Tahoe commercial online. Now this was bad seeing how Chevrolet has a rather large opposition by the " green police " who like to say that SUV's are ruining our planet. Now the majority of these videos were all about how global warming is killing our planet and how the Tahoe is the worst thing for our planet since Hitler. I would like to express my feelings about that but we don't need to go there. So what could Chevrolet have done better? They should have known that would happen, how they did not see that coming is really beyond belief. whenever you let those who oppose you get there hands on some form a free media that will allow them to express their feelings , they will tear you to shreds. Why do you think Wal-mart does not allow comments on their pages? its because they know that many people do not like them and they do not want such negative feedback on their pages. Which is very smart and the only thing i can say is that Chevy was simply not thinking. No wonder they had to get bailed out by the Government.
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